I’ve always loved fashion, It’s been a big part of my life for as long as I can remember. There’s something about putting together outfits, playing with different styles, and expressing myself through clothes that just feels right. For me, fashion isn’t just about trends or looking good, it’s about confidence, creativity, and showing up as your true self.

I’m just a girl in her twenties trying to make a difference one wardrobe at a time. I love helping other girls feel like the best version of themselves through what they wear, because when you feel good in your clothes, it really shows.

Every piece in starts with a spark of inspiration from the beautiful Scandinavian style. All of my designs are created here in Australia, with lots of love and attention to detail, then brought to life overseas by skilled makers who understand my vision

I release pieces in limited batches to keep things special and intentional. No mass production, just thoughtfully curated styles made to stand out and stay with you. We use quality fabrics that not only last, but feel luxurious like something you'd want to wear again and again

I'm involved in every step, from designing to final packaging, because I believe great style is in the details. My goal is to help girls feel confident, stylish, and completely themselves with wardrobes that reflect who they are

Because it's not just about clothes, it's about creating pieces that feel like you

Founded in 2022, just after the challenges of the pandemic, my brand is the result of a lifelong dream to start a business combined with a growing passion for fashion. Growing up, I wasn’t sure which path to take until working at a well known retailer opened my eyes to the fashion industry and inspired me to create something of my own

The name Elke Avenue came about one day when my mum and I were sitting at home brainstorming. We just fell in love with the sound of it, it felt unique, personal, and perfect for the brand we wanted to build. Elke Avenue represents not just fashion, but a journey of creativity and connection